Understanding concussion in socio-cultural context: A media analysis of a National Hockey League star's concussion

• We extend understandings of the meanings of concussion in socio-cultural context.
• Meanings were explored through media analysis of one star athlete's concussion.
• The meanings of concussion were constructed within a culture of risk narrative.
• The risk narrative raises awareness of the physical risks and politics of concussion.
• Psychological implications/effects of concussion are ignored within the risk.

ObjectivesSport psychology researchers have yet to explore the socio-cultural context of concussion. The aim with this study was to explore the contribution of one socio-cultural context (i.e., sport media) toward understanding the construction of meaning(s) of a sport celebrity's concussion and the implications for sport psychology.DesignA qualitative approach was used to explore concussion as a socio-cultural issue shaped by cultural narratives (i.e., news media). The meanings and implications for how sport concussion is understood and “constructed” through a key media incident were of interest.MethodAn ethnographic content analysis (see Altheide, 1996) of the mediation of the National Hockey League's (NHL) star player Sidney Crosby's concussion from January 1, 2011 (when the concussion occurred) to June 30, 2011 (end of the NHL season) was undertaken on North American news data.ResultsThe ethnographic content analysis of 68 articles revealed that Crosby's concussion and its associated meanings were constructed within a central narrative: a culture of risk and its impact on athletes. Multiple meanings of concussion within the risk narrative emerged depending on three sub-narratives: (a) Crosby's concussion as a cautionary tale, (b) Crosby's concussion as a political platform, and (c) concussion as ambiguous.ConclusionsThe culture of risk narrative raises awareness of the physical risks, physiological effects and the politics of concussion. These cultural meanings do not acknowledge/include the psychological implications/effects of concussion. This study furthers understandings of sport concussion within a socio-cultural context.