Matching temporal frame to recipients' time orientation in exercise messaging: Does argument quality matter?

• The first study to explore the interaction between argument quality and tailoring in exercise messages.
• The first study to explore the effect of tailoring to dispositional factors in exercise messages.
• Findings demonstrated that tailored messages are most likely to be consequential under conditions of strong argument quality.

ObjectivesIn this study, the extent to which argument quality impacts upon tailoring effects in exercise messages is explored.Design2 (Strong versus Weak) × 2 (Tailored versus Not Tailored) Experimental Design.Method127 young adults (Mage = 20.70, SD = 3.06) received either strong or weak messages about a new exercise class that were tailored to be congruent or incongruent with their chronic time-orientation.ResultsNo main effects for message tailoring were found, but a significant interaction between argument quality and message tailoring emerged for two dependent variables: instrumental attitudes and willingness to recommend the class to a friend. Under tailored conditions, scores for both dependent variables were significantly higher for those who received a strong argument than for those who received a weak argument, whereas there was no difference between those who viewed a strong and a weak argument in the non-tailored conditions.ConclusionsThe study corroborates findings from other research that tailored messages are most likely to be consequential under conditions of strong argument quality.