کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
896249 1472313 2007 18 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Strategic intent as a rhetorical device
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Strategic intent as a rhetorical device
چکیده انگلیسی

Strategic intent is a useful concept in accounting for purpose and continuity of goals in an organization adapting to internal and external developmental pressures. Yet, extant literature on strategic intent does not account for heterogeneity of goals within an organization. Indeed, there is confusion over who possesses strategic intent. In this paper, we seek to revitalize the concept of strategic intent by exploring its potential as a rhetorical device. Based on philosophical theory of collective agency, we argue that to realize the integrative promise of strategic intent in organizations, achieving coherence between multiple intents is the most viable option. Drawing from rhetorical theories, we investigate the processes involved in diffusing intent and building coherence between multiple intents.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Scandinavian Journal of Management - Volume 23, Issue 4, December 2007, Pages 406–423
نویسندگان
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