Non-technological innovations for sustainable transport

Because they are subject to economic but also to environmental and social pressures, transport companies are forced to innovate. These innovations are commonly focused on technologies to improve fuel economy and ultimately transform the energy basis of transport. Our purpose is to focus on non-technological innovations for sustainable transport, i.e., a more environmentally and socially friendly transport, in order to provide a taxonomy of trajectories of them, which contribute cost-effectively to this transport. To achieve this objective, first, we base this on a conception of transport not only as a manufacturing industry, but also as a service industry. And, second, we use the data from the European project on transport: CANTIQUE. At the end of our study, we conclude that there is not a single trajectory of non-technological innovation for sustainable transport, but a variety and that each of them has a particular logic.

► We study non-technological innovations for sustainable transport.
► Our aim is to provide a taxonomy of trajectories of them.
► First, we base on a conception of transport as a manufacturing and service industry.
► Second, we use data from the European project on transport: CANTIQUE.
► We conclude that there is a variety of trajectories of non-technological innovation for sustainable transport.