کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
896996 914873 2011 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Corporate foresight: Its three roles in enhancing the innovation capacity of a firm
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Corporate foresight: Its three roles in enhancing the innovation capacity of a firm
چکیده انگلیسی

In the last three decades much knowledge has been produced on how best to conduct foresight exercises, but little is known on how foresight should be integrated with the innovation effort of a company. Drawing on empirical evidence from 19 case studies and 107 interviews, we identify three roles that corporate foresight should play to maximize the innovation capacity of a firm: (1) the strategist role, which explores new business fields; (2) the initiator role, which increases the number of innovation concepts and ideas; and (3) the opponent role, which challenges innovation projects to increase the quality of their output.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technological Forecasting and Social Change - Volume 78, Issue 2, February 2011, Pages 231–243
نویسندگان
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