کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
899702 915396 2008 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The influence of message framing, intention to quit smoking, and nicotine dependence on the persuasiveness of smoking cessation messages
موضوعات مرتبط
علوم زیستی و بیوفناوری علم عصب شناسی علوم اعصاب رفتاری
پیش نمایش صفحه اول مقاله
The influence of message framing, intention to quit smoking, and nicotine dependence on the persuasiveness of smoking cessation messages
چکیده انگلیسی

This study explores the combined effect of message framing, intention to quit smoking, and nicotine dependence on the persuasiveness of smoking cessation messages. Pre- and post-message measures of quit intention, attitude toward smoking cessation, and perceived behavioral control were taken in two separate waves from current cigarette smokers with varying levels of nicotine dependence (N = 151). In the second wave, participants were randomly assigned to one of two groups. In the first group, participants read a smoking cessation message which emphasized the benefits of quitting (positive frame). In the second group participants read a message which emphasized the costs of not quitting (negative frame). Results show that smokers' intentions to quit smoking and their level of nicotine dependence jointly influence the persuasiveness of positive and negative message frames. When nicotine dependence and quitting intention are both high, a negative frame works best. Conversely, a positive frame is preferable when nicotine dependence or quitting intention is low. Smokers' level of processing is proposed as the underlying mechanism explaining the different effects of message frames.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Addictive Behaviors - Volume 33, Issue 10, October 2008, Pages 1267–1275
نویسندگان
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