Acceptability of Stage-Tailored Newsletters about Fruits and Vegetables by Young Adults

The purpose of this study was to evaluate the acceptability of stage-tailored newsletters as a communication means for promoting fruit and vegetable intake by young adults. Qualitative interviews were conducted to gather young adults' likes and dislikes about stage-tailored newsletters on fruits and vegetables. A total of 246 interviews were completed by young adults between the ages of 18 and 24 years for focus group and/or in-depth interviews. Prototype newsletters containing stage-matched messages were designed to increase motivational readiness to increase fruit and vegetable intake based on the Transtheoretical Model. Transcripts were grouped by stage of change and examined to identify major themes or topics. Results showed that young adults in each of the three stages responded positively to the tailored newsletters. Subjects provided feedback on newsletter likes/dislikes, benefits/barriers to eating fruits and vegetables, and strategies for promoting change. This study provides an example of the incorporation of key concepts from the Transtheoretical Model in development of stage-tailored newsletters for young adults.