Forgetting to forget: On the duration of voluntary suppression of neutral and emotional memories

Can we control the content of our memory and forget what we do not want to think about by an act of will? If so, is forgetting temporary or permanent, and is it independent of the nature of what we wish to forget? Using Anderson and Green’s (2001) “think/no-think” paradigm with neutral and emotional nouns, we found in agreement with other studies that memory for neutral words was reduced instantly upon repeated attempts at suppression. However, the effect was temporary and vanished after a period of one week, which strongly suggests that intended memory suppression interferes with immediate retrieval but does not lead to long-term forgetting. Furthermore, the amount of training that clearly reduced immediate recall of neutral items did not at all reduce recall of emotional items. This finding is in accordance with the notion that emotional items have a higher degree of salience and tend to attract more attention than neutral items.