کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
92285 159940 2016 16 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله ISI
Effects of perceived product quality and Lifestyles of Health and Sustainability (LOHAS) on consumer price preferences for children's furniture in China
ترجمه فارسی عنوان
اثرات کیفیت درک شده محصول و شیوه زندگی بهداشتی و توسعه پایدار (LOHAS) در ترجیحات قیمت مصرف کننده برای مبلمان کودک در چین
کلمات کلیدی
کیفیت محصول قابل فروش؛ سبک زندگی؛ قیمت؛ مبلمان کودک. چین
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک علوم زراعت و اصلاح نباتات
چکیده انگلیسی

The effects of perceived product quality and orientation toward Lifestyles of Health and Sustainability (LOHAS) on consumer price preferences were studied with the use of survey data of the children's furniture market in two metropolitan cities of China: Shanghai and Shenzhen. Based on the results from a factor analysis and logistic regression, consumers’ perceived product quality of children's furniture was identified as a four-dimensional construct: ‘supplier attributes’, ‘extended product attributes’, ‘basic product attributes’ and ‘environmental quality attributes’. Consumer price preferences were discovered to be negatively influenced by ‘basic product attributes’, but positively influenced by consumer orientation towards LOHAS, gender and education level. In conclusion, China's children's furniture market presents a high-end niche segment with growth potential for both furniture producers and wood material suppliers.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Forest Economics - Volume 22, January 2016, Pages 52–67
نویسندگان
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