On the value of drovers’ routes as environmental assets: A contingent valuation approach

The aim of this study was to evaluate the non-market benefits resulting from the restoration of an old drovers’ route for recreation uses in Valencia (Spain). The valuation was carried out using the Contingent Valuation Method (CVM) through the elicitation of individuals’ willingness to pay (WTP). Since 52% of the respondents stated a zero WTP response, in order to inform decision-making processes more accurately, special attention was paid to the problem of zero and protest responses, and also to the possible presence of self-selection by those that protested. For the different specifications considered, results suggest that mean WTP estimates are higher for “rural areas” than for “the Valencia area”.

► We estimate the social benefits resulting from the restoration of an old drover's route for recreation purposes.
► We apply a willingness to pay approach.
► Special attention is paid to the problem of zero and protest responses and to the possible presence of self selection by those that protested.
► The determinants of willingness to pay are analysed and the main variables show the expected sign.
► WTP estimates are higher for “rural areas” than for “urban areas” and would imply a hypothetic increase in property taxes of between 18% and 25%.