Producing atmospheres at the match: Fan cultures, commercialisation and mood management in English football

By focussing on Premier League club, Manchester City, this paper explores the ways in which a shifting flow of atmosphere is generated inside and outside football stadia, generated by events on the pitch, spatial formations, fan culture, and other factors such as weather, season and light. I argue that such atmospheres are co-productions by fans, who play their part in encouraging their team by suspending emotional and social restraint. I also investigate how with the intensified commercialisation of football, there have been recent concerns about a lack of atmosphere. All-seater stadia, sponsorship and corporate provision and the influx of new middle class fans seems to contrast with the packed terraces of fervent working class spectators of yesteryear, where closely packed bodies and loud collective chanting and singing produced a heady atmosphere. Accordingly, I will explore how clubs and fans have devised a range of strategies to manage atmospheres to inculcate greater intensities on match days.