کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
968112 931447 2009 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Cigarette advertising and U.S. cigarette demand: A policy assessment
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد و اقتصادسنجی
پیش نمایش صفحه اول مقاله
Cigarette advertising and U.S. cigarette demand: A policy assessment
چکیده انگلیسی

The effect of advertising on cigarette demand has been widely studied. Yet the demand-advertising nexus is not completely understood and there is little consensus in the literature. This paper sheds new light on the issue by examining the relationship using state-level data for the United States over three decades. Additional contributions include examining the effects of the Master Settlement Agreement, and studying the dynamic effects of advertising and smoking. Findings show that U.S. cigarette demand is inelastic, the income effects are mixed, advertising elasticities are relatively small, post-MSA advertising seems smoking-reducing and that the full effects of the MSA are probably still unfolding. Smoking habits tend to linger, while the effects of antismoking messages accompanying cigarette advertisements take time to be effective. Policy implications are discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Policy Modeling - Volume 31, Issue 3, May–June 2009, Pages 351–357
نویسندگان
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