Online business: tailoring your business environment in order to compete

Companies have been trying to establish a presence on the fast-growing Internet in order to be more competitive. At the same time, the Internet business environment is becoming increasingly complex and uncertain. This paper presents a conceptual model for the success of online businesses based on the literatures in information management, product innovation, and strategic management. It should be useful for researchers to develop and test research hypotheses and for practitioners to manage their online business more effectively.