Application of product semantics to footwear design. Part II-comparison of two clog designs using individual and compared semantic profiles

The individual semantic profile allows understanding the perception of a product so to tune it with its communication. On the other hand, the compared semantic profile makes possible to control Innovation and design changes from consumer's expectations and preferences point of view by comparing the perception of two products. This is of great help and offers new possibilities for the development of consumer centred products from an emotional point of view.