Keywords: ارزش ویژه برند; Brand equity; Destination branding; Culture; Model; Rome
مقالات ISI ارزش ویژه برند (ترجمه نشده)
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در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: ارزش ویژه برند; Hotel brand; Brand equity; Brand choice; Measurement invariance; Equivalence; Cross-cultural
Keywords: ارزش ویژه برند; Marca; Brand Equity; Conocimiento de marca; Lealtad de marca; Asociaciones de marca; Calidad percibidaBrand; Brand Equity; Brand awareness; Brand loyalty; Brand associations; Perceived quality
Keywords: ارزش ویژه برند; G02; G12; G14; Glamour stocks; Brand equity; HML loadings;
Keywords: ارزش ویژه برند; Ingredient branding; Brand equity; Choice models; Scanner panel data
Keywords: ارزش ویژه برند; Brand equity; Brand attitudes; Customer activity; Customer-business relationships; Public relations;
Keywords: ارزش ویژه برند; Psychological sense of brand community; Brand advocacy; Evangelism; Brand equity; Elderly consumers;
Keywords: ارزش ویژه برند; Brand equity; Operational performance; Brand loyalty; Brand association; Perceived quality
Keywords: ارزش ویژه برند; Customer Equity; Advertising Spending; Brand Equity; Brand Health; Customer Lifetime Value
Keywords: ارزش ویژه برند; Casinos; Impulsive gambling; Service quality; Brand equity; Brand attachment; Loyalty
Keywords: ارزش ویژه برند; Perceived customer equity; Brand equity; Value equity; Relationship equity; Loyalty intentions
Keywords: ارزش ویژه برند; Quality of electronic services; Brand equity; Trust; Satisfaction; Loyalty; Simultaneity
Keywords: ارزش ویژه برند; Mission statement; Airlines; Brand trust; Brand equity
Keywords: ارزش ویژه برند; Brand equity; Retailer equity; Channel equity; CBBRCE; Path-PLS
Keywords: ارزش ویژه برند; Online word-of-mouth; Brand equity; Product recall; Event study
Keywords: ارزش ویژه برند; Facebook; Social media; Advertising; Brand equity; Brand image; Purchase intention
Keywords: ارزش ویژه برند; Brand citizenship behavior; Brand equity; Corporate branding
Understanding Chinese consumer adoption of apparel mobile commerce: An extended TAM approach
Keywords: ارزش ویژه برند; Brand equity; Website quality; Chinese consumer; Mobile commerce;
How does gamification improve user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role
Keywords: ارزش ویژه برند; Perceived mobility; Utilitarian feature; Hedonic feature; User experience; Perceived benefits; Perceived value; Brand equity;
Shopper marketing moderators of the brand equity - behavioral loyalty relationship
Keywords: ارزش ویژه برند; Brand equity; Behavioral loyalty; Scanner-panel data; Multi-method approach; Shopper marketing;
Branding by U.S. Farmer Cooperatives: An empirical study of trademark ownership
Keywords: ارزش ویژه برند; M31; O34; Q13; Farmer cooperative; Trademark data; Brand equity;
Propagandas de apelo emocional e utilitário: efeitos na atitude do consumidor e na percepção do brand equity de um celular Samsung
Keywords: ارزش ویژه برند; Propaganda; Apelo utilitário; Apelo hedônico; Atitude; Brand equity; Advertising; Rational appeal; Hedonic appeal; Attitude; Brand equity;
Manufacturers׳ channel structures when selling asymmetric competing products
Keywords: ارزش ویژه برند; Channel structure; Bertrand competition; Cournot competition; Bertrand-Cournot competition; Brand equity; Substitutability;
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
Keywords: ارزش ویژه برند; Market performance metrics; Key performance metrics; Key performance indicators; Market research; Mindset metrics; Brand equity; Brand management
The study of service innovation for digiservice on loyalty
Keywords: ارزش ویژه برند; Technology leadership; Service leadership; Brand equity; Customization; Loyalty
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
Keywords: ارزش ویژه برند; Integrated marketing communications; Advanced technology; Brand equity; Brand image; Perceived quality; Brand loyalty
Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context
Keywords: ارزش ویژه برند; Celebrity endorsements; Trust; Commitment; Relationship continuity; Brand equity
Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity
Keywords: ارزش ویژه برند; Brand extensions; Feedback effects; Relationship equity; Brand equity
The roles of brand equity and branding strategy: A study of restaurant food crises
Keywords: ارزش ویژه برند; Food crisis; Restaurants; Brand equity; Branding strategy; Customer visit intention
What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context
Keywords: ارزش ویژه برند; M31; L81M31; L81Store brand; Brand Equity; Price; Store image; RetailerMarca de distribuidor; Valor de marca; Precio; Imagen de enseña; Distribuidor
Effects of restaurant green practices on brand equity formation: Do green practices really matter?
Keywords: ارزش ویژه برند; Restaurant green practice; Perceived quality; Green brand image; Behavioral intentions; Brand equity
Exploring customer equity and the role of service experience in the casino service encounter
Keywords: ارزش ویژه برند; Service experience; Customer equity; Brand equity; Relationship equity; Customer satisfaction; Loyalty; Casino
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Keywords: ارزش ویژه برند; Attitude toward luxury brands; Customer equity; Customer lifetime value; Value equity; Brand equity
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
Keywords: ارزش ویژه برند; Luxury brands; Perceived social media marketing (SMM) activities; Value equity; Relationship equity; Brand equity; Customer equity; Purchase intention
Harnessing social media platforms to measure customer-based hotel brand equity
Keywords: ارزش ویژه برند; Brand equity; Social media; Web 2.0; ICT; Social networking
Product attributes and brand equity in the mobile domain: The mediating role of customer experience
Keywords: ارزش ویژه برند; Mobile domain; Brand equity; Customer experience; Mediating effect; Utilitarian and hedonic benefits of products
How brand awareness relates to market outcome, brand equity, and the marketing mix
Keywords: ارزش ویژه برند; Brand awareness; Market outcome; Brand equity; Marketing mix elements
The effect of winning the 2010 FIFA World Cup on the tourism market value: The Spanish case
Keywords: ارزش ویژه برند; Brand equity; Firm value; Loss aversion; Sports tourism
Seeing the forest despite the trees: Brand effects on choice uncertainty
Keywords: ارزش ویژه برند; Brand equity; Scale heterogeneity
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao
Keywords: ارزش ویژه برند; Destination branding; Tourism marketing; Co-branding; Brand equity; Brand loyalty
Retail brand equity: Conceptualization and measurement
Keywords: ارزش ویژه برند; Brand awareness; Brand equity; Brand image; Path-PLS; Retail brand; Retail brand personality
Abundant rarity: The key to luxury growth
Keywords: ارزش ویژه برند; Luxury; Prestige; Brand equity; Growth; Elites; Marketing syndicates;
Understanding the impact of culinary brand equity and destination familiarity on travel intentions
Keywords: ارزش ویژه برند; Brand equity; Culinary tourism; Destination familiar; Travel intention
Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?
Keywords: ارزش ویژه برند; Brand processing; Brain imaging; fMRI; Brand awareness; Brand image; Brand equity
The performance of global brands in the 2008 financial crisis: A test of two brand value measures
Keywords: ارزش ویژه برند; Brand equity; Financial performance; Return; Risk; Interbrand; EquiTrend
Generating global brand equity through corporate social responsibility to key stakeholders
Keywords: ارزش ویژه برند; Global brands; Brand equity; Corporate social responsibility; Stakeholders
The impact of brand personality and sales promotions on brand equity
Keywords: ارزش ویژه برند; Brand personality; Promotional deals; Brand equity; Finite mixture–PLS models
Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Keywords: ارزش ویژه برند; Country of origin; Brand origin; Country of manufacture; Brand equity; Country image; Brand typicality
Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies
Keywords: ارزش ویژه برند; Brand crisis; Crisis response; Brand equity; Experimental design
The decision to raise firm value through a sports-business exchange: How much are Real Madrid’s goals worth to its president’s company’s goals?
Keywords: ارزش ویژه برند; Decision analysis; Sports-business exchange; Brand equity; Firm value; Loss aversion