Comparing mortality risk reduction, life expectancy gains, and probability of achieving full life span, as alternatives for presenting CVD mortality risk reduction: A discrete choice study of framing risk and health behaviour change
Keywords: آزمایش های انتخابی گسسته; Northern Ireland (UK); Framing CVD mortality risk reduction; Health behaviour change; Value of statistical life; Value of a life year; Life expectancy; Stated preferences; Discrete choice experiments;