کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5091896 | 1375893 | 2010 | 16 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Discrete Choice Experiments Are Not Conjoint Analysis
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
We briefly review and discuss traditional conjoint analysis (CA) and discrete choice experiments (DCEs), widely used stated preference elicitation methods in several disciplines. We pay particular attention to the origins and basis of CA, and show that it is generally inconsistent with economic demand theory, and is subject to several logical inconsistencies that make it unsuitable for use in applied economics, particularly welfare and policy assessment. We contrast this with DCEs that have a long-standing, well-tested theoretical basis in random utility theory, and we show why and how DCEs are more general and consistent with economic demand theory. Perhaps the major message, though, is that many studies that claim to be doing conjoint analysis are really doing DCE.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Choice Modelling - Volume 3, Issue 3, 2010, Pages 57-72
Journal: Journal of Choice Modelling - Volume 3, Issue 3, 2010, Pages 57-72
نویسندگان
Jordan J Louviere, Terry N Flynn, Richard T Carson,