Keywords: الکترونیک از دهان (eWOM); Expectations; Electronic word-of-mouth (EWOM); Brand image; Consumer involvement; Online simulation;
مقالات ISI الکترونیک از دهان (eWOM) (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: الکترونیک از دهان (eWOM); Online customer reviews; Electronic word-of-mouth (eWOM); Social influence bias; Selection bias; Intrinsic motivation; Extrinsic motivation;
Keywords: الکترونیک از دهان (eWOM); Online customer reviews (OCRs); Electronic word-of-mouth (eWOM); TAM; Theory of planned behaviour (TPB); Perceived enjoyment; Perceived control;
Keywords: الکترونیک از دهان (eWOM); Electronic Word-of-Mouth (eWOM); Purchase intention; Social media; Social network sites (SNSs); Trust; Value co-creation;
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
Keywords: الکترونیک از دهان (eWOM); Electronic word-of-mouth (eWOM); Peer influence; Internet influence; Consumer socialization; Gender;
The influence of eWOM communications: An application of online social network framework
Keywords: الکترونیک از دهان (eWOM); Attitude toward eWOM; Attitude toward a website; Electronic word-of-mouth (eWOM); Consumer review websites; Homophily; Social network; Source credibility; Tie strength;
Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers
Keywords: الکترونیک از دهان (eWOM); Electronic word-of-mouth (eWOM); Mediating; Malaysia; Travellers;
Cutting Through the Online Review Jungle - Investigating Selective eWOM Processing
Keywords: الکترونیک از دهان (eWOM); Electronic word-of-mouth (eWOM); Online reviews; Information overload; Selective information processing; Measurement instrument; Verbal protocols;
Predicting the influence of users’ posted information for eWOM advertising in social networks
Keywords: الکترونیک از دهان (eWOM); Social network; Electronic word-of-mouth (eWOM); Influence; Data mining; Sentiment analysis
Determining consumers' most preferred eWOM platform for movie reviews: A fuzzy analytic hierarchy process approach
Keywords: الکترونیک از دهان (eWOM); Electronic word-of-mouth (eWOM); Online reviews; Movies; Information quality; Source credibility; Fuzzy AHP;
Ontology-based SWOT analysis method for electronic word-of-mouth
Keywords: الکترونیک از دهان (eWOM); Electronic word-of-mouth (eWOM); Strengths; Weaknesses; Opportunities and threats (SWOT); Ontology; Marketing analysis;
Web reviews influence on expectations and purchasing intentions of hotel potential customers
Keywords: الکترونیک از دهان (eWOM); Electronic word-of-mouth (eWOM); Hotel reviews; Purchase intentions; Expectations
Responses to an advergaming campaign on a mobile social networking site: An initial research report
Keywords: الکترونیک از دهان (eWOM); Advergaming; Brand fit; Brand value; Electronic word-of-mouth (eWOM); Mobile device; Social networking site
Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence
Keywords: الکترونیک از دهان (eWOM); Electronic word-of-mouth (eWOM); Aggregated rating; Individual review; Attribution; Perceived credibility; Perceived diagnosticity
Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations
Keywords: الکترونیک از دهان (eWOM); Electronic word-of-mouth (eWOM); eWOM motivations; Restaurant experiences; Perceived service quality
Understanding the product information inference process in electronic word-of-mouth: An objectivity–subjectivity dichotomy perspective
Keywords: الکترونیک از دهان (eWOM); Electronic word-of-mouth (eWOM); Customer's purchase intention; Quality; Preference; Product type; Product information; PLS
Electronic word of mouth analysis for service experience
Keywords: الکترونیک از دهان (eWOM); Electronic word-of-mouth (eWOM); Service experience; Sentiment analysis; Service science;