Keywords: قابلیت بازاریابی; positioning strategy; customer orientation; competitor orientation; marketing capability; environmental dynamism; innovation;
مقالات ISI ترجمه شده قابلیت بازاریابی
Keywords: قابلیت بازاریابی; Marketing capability; Operations capability; Diversification; Performance; Efficiency; Resource-based view
مقالات ISI قابلیت بازاریابی (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: قابلیت بازاریابی; Business-to-business branding; Brand performance; Customer value co-creation; Entrepreneurial orientation; Marketing capability;
Keywords: قابلیت بازاریابی; Sustainability; Marketing capability; Operations capability; Firm performance; Firm value;
Keywords: قابلیت بازاریابی; Contract manufacturing exporters; Global value chains; Exploitation strategy; Exploration strategy; Marketing capability; Export performance; Vietnam;
Keywords: قابلیت بازاریابی; New product performance; Market orientation; Absorptive capacity; Marketing capability; Dynamic capability;
Keywords: قابلیت بازاریابی; Performance; Resource-based-view; Content analysis; Data envelopment analysis; Operations capability; Marketing capability; Environmental capability; Diversification;
Keywords: قابلیت بازاریابی; Firm performance; Entrepreneurial orientation; Marketing capability; Environmental turbulence;
Keywords: قابلیت بازاریابی; Corporate naming; Branding; Advertising; Marketing capability; Chief marketing officer; Shareholder value
Keywords: قابلیت بازاریابی; Brand equity; Innovation capability; Marketing capability; Networking capability; Value co-creation;
Keywords: قابلیت بازاریابی; Marketing capability; Exploitation; Exploration; Outside-in perspective; New product development performance;
Keywords: قابلیت بازاریابی; Marketing capability; Technology capability; Guanxi importance; Legal support; Firm performance
Keywords: قابلیت بازاریابی; Marketing capability; Operations capability; Financial performance; Retail; UK
Keywords: قابلیت بازاریابی; Operational capability; Marketing capability; Functional importance; Economic downturns; Competitive advantage; Resilience;
Keywords: قابلیت بازاریابی; Marketing capability; Financial performance; Abnormal stock returns; Fama-French model; Retailing firms; Bootstrap data envelopment analysis; RBV;
Keywords: قابلیت بازاریابی; Environmental regulation; Stakeholder pressures; Environmental innovation strategy; Marketing capability; Performance; DEA;
Innovation capability of SMEs through entrepreneurship, marketing capability, relational capital and empowerment
Keywords: قابلیت بازاریابی; Innovation capability; Entrepreneurship; Marketing capability; Relational capital; Performance;
How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs
Keywords: قابلیت بازاریابی; Innovation performance; Internationalization; Marketing capability; R&D capability
Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation
Keywords: قابلیت بازاریابی; Value creation; Service innovation; Leadership; Value offering; Marketing capability
Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Keywords: قابلیت بازاریابی; Collaborative communication; Market-linking capability; Marketing capability; Relational performance
International diversification and the market value of new product introduction
Keywords: قابلیت بازاریابی; International diversification; New product introduction; Technological capability; Marketing capability; Event study
How does CRM technology transform into organizational performance? A mediating role of marketing capability
Keywords: قابلیت بازاریابی; CRM technology use; Marketing capability; Customer-centric organizational culture; Customer-centric management system
Innovation strategies of Asian firms in the United States
Keywords: قابلیت بازاریابی; 031; 033; N65; L6; Asian latecomers; Technology sourcing; Applied research; Marketing capability;