Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji Namakzar Wetland, South Khorasan Province, Iran

• Ecotourism sustainable development (ESD) strategies were examined using some models.
• Models were classified into groups: SWOT and QSPM model.
• The best strategies for ESD are extracted by SWOT model.
• These strategies are prioritized by QSPM model.
• The region has a lot of opportunities to offer considering its outstanding landscapes that can be integrated with ecotourism.

Evaluating the current situation of ecotourism in Kaji Namakzar Wetland in South Khorasan Province, Iran and offering strategies for its sustainable development are the main objectives of this study. To this end, different decision making tools were used including questionnaires and interviews with experts, local residents and visitors of the wetland. Strengths, weaknesses, opportunities and threats (SWOT) and quantitative strategic planning matrix (QSPM) analysis techniques were conducted to identify the required management strategies. Results showed that the existing ecotourism activities within the wetland are not in line with the sustainability requirements. Although the result of the present study showed that KNW has an unsustainable situation with regard to its current management strategies, if authorities take its great opportunities and strengths more into consideration, it can have positive effects on developing sustainable strategies to increase ecotourism activities in the region and to reduce the adverse effects on the environment.