The contribution of network research to managerial culture and practice

SummaryAlthough research on social networks has gained significant influence in the academic world, several factors seem to have lowered its echo in the business world. It is still unclear how this fast-growing stream of research has translated into solid implications for managerial action and decision making. Based on a review of recent research, this paper attempts to provide evidence that network research does have practical relevance. We focus on five areas where network research has introduced new angles and renewed the understanding of how organizations should tackle management issues. We also suggest directions for future research, with the same objective of placing the emphasis on strengthening the contribution of the approach to management practices.

► We clarify what is covered by network research and account for its diversity.
► We review five areas where network research can contribute to managerial practice.
► We suggest directions for research, placing the emphasis on practical relevance.