کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1015186 | 939722 | 2009 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Plural form chain and efficiency: Insights from the French hotel chains and the DEA methodology
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
SummaryThis paper compares plural form chains, i.e., chains in which franchised units and company-owned units coexist, in terms of performance and more specifically in terms of efficiency, to predominantly franchised chains and predominantly company-owned ones. The data envelopment analysis (DEA) is implemented to assess the efficiency of hotel chains in the French market. It is shown that plural form chains have a significantly higher average efficiency score than predominantly franchised and company-owned ones. Managerial implications are drawn for managing hotel chains.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Management Journal - Volume 27, Issue 4, August 2009, Pages 268–280
Journal: European Management Journal - Volume 27, Issue 4, August 2009, Pages 268–280
نویسندگان
Rozenn Perrigot, Gérard Cliquet, Isabelle Piot-Lepetit,