کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1015296 | 939737 | 2007 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Self-service Revisited:: How to Balance High-tech and High-touch in Customer Relationships
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
In recent years, many companies have infused more and more self-service technology into their customer relationships. As a result the balance between high-tech and high-touch has become a key challenge of today’s customer relationship management initiatives. In this paper, we present a cross-case analysis of two companies that we identified as “good practices” in achieving this balance. From the case studies’ findings we derive two possible strategies for service automation: an intimacy-driven and a personality driven approach. We also discuss key success factors that have to be considered for the implementation of these strategies.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Management Journal - Volume 25, Issue 4, August 2007, Pages 310–319
Journal: European Management Journal - Volume 25, Issue 4, August 2007, Pages 310–319
نویسندگان
Harald Salomann, Malte Dous, Lutz Kolbe, Walter Brenner,