کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1015384 1482723 2006 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Regional Sales of Multinationals in the World Cosmetics Industry
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Regional Sales of Multinationals in the World Cosmetics Industry
چکیده انگلیسی

This paper analyzes the regional characteristics and strategies of multinational enterprises (MNEs) in the world cosmetics and toiletries industry, based on the new work by Rugman on regional strategy. We test the proposition that MNEs may asymmetrically develop their upstream and downstream firm specific advantages (FSAs). We find that the downstream activities of the MNEs in cosmetics are home region based but that upstream activities are more so. Further, the asymmetry of FSAs in the world cosmetics industry is mainly due to the atypical Asian entry strategies of North American and West European cosmetics MNEs. Two case studies confirm how variations in FSAs can affect regional strategy.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Management Journal - Volume 24, Issues 2–3, April–June 2006, Pages 163–173
نویسندگان
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