کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017113 940291 2013 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China
چکیده انگلیسی

Critical for international marketers in volatile markets is understanding of factors that influence consumer responses during a product-harm crisis. Applying social psychology concepts of heuristic judgments and attribution theory, the authors study mistrust of non-contaminated but heuristically-associated foreign brands during the 2008 Chinese milk contamination crisis. Shared brand identity and investment or management links between a locally made product brand and a foreign imported brand expose the foreign brand to guilt-by-association (GBA) effects. Judgments regarding stability of the underlying cause of the domestic crisis moderate the transference of blame to foreign brands.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 66, Issue 8, August 2013, Pages 1044–1051
نویسندگان
, , , ,