کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1017123 | 940291 | 2013 | 10 صفحه PDF | دانلود رایگان |
First-mover literature suggests several pioneering advantages and disadvantages. This study investigates how managerial perceptions of these pioneering advantages affect first-mover decisions by service provider managers. According to the literature on mental models, managers will make first-mover decisions based on their perceptions of pioneering advantages and disadvantages formed from their own personal beliefs; however, little research so far links these perceptions to how first-mover decisions are made. This study tests several hypotheses regarding how perceived pioneering advantages and disadvantages affect the likelihood of making a first-mover decision in selected service industries, using a dataset from 334 senior executives in service industries over a four year period. The empirical results suggest that mental model formation does affect the first-mover decision by service pioneering managers. The study concludes with a discussion of our theoretical contribution and managerial implications.
Journal: Journal of Business Research - Volume 66, Issue 8, August 2013, Pages 1143–1152