کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017145 940292 2015 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Medical hotels in the growing healthcare business industry: Impact of international travelers' perceived outcomes
ترجمه فارسی عنوان
هتل های پزشکی در صنعت بهداشت و درمان در حال رشد: تاثیر عواقب ادراک شده مسافران بین المللی
کلمات کلیدی
گردشگری پزشکی؛ مراقبت های بهداشتی؛ نگرش؛ خواسته؛ قصد رفتاری
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

Despite the international healthcare industry's rapid growth, little research exists about medical hotels. To fill this gap, this study identifies international patients' possible outcomes of staying in a medical hotel and investigates their intention formation by considering attitudes and desires as well as the perceived outcome's moderating impact. A qualitative approach identifies the possible outcomes of staying in a medical hotel, which can be distinctive from common medical/healthcare clinics, as perceived by international medical customers. Confirmatory factor analysis verifies a four-factor structure of the perceived outcome model (financial saving, convenience, medical service, and hospitality product). Structural equation modeling reveals that attitudes, desires, and intention significantly associate, and desires act as a mediator. Additionally, a metric invariance test shows that convenience, medical-service, and hospitality-product factors of the perceived outcomes significantly moderate forming intentions. Study results help medical hotel operators create effective strategies to attract more international tourists.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 68, Issue 9, September 2015, Pages 1869–1877
نویسندگان
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