کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017207 940293 2015 5 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The effectiveness of life-cycle pricing for consumer durables
ترجمه فارسی عنوان
اثربخشی قیمت گذاری چرخه زندگی برای دوام مصرف کننده
کلمات کلیدی
رفتار مصرف کننده محیطی، قیمت گذاری چرخه عمر، جهت گیری زمان، سیاست سبز
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

This quasi-experimental study examines consumer reactions to including projected energy and carbon costs in print ads for a TV, using an online survey of 2566 Australian consumers. This study determines whether consumers' temporal orientation (past vs. future) moderates these reactions. Participants rate ads that include both energy and carbon costs as the most useful for buying a TV and as having higher perceived value. However, this fact does not affect likelihood of purchase. Participants with a high temporal orientation to the past react less favorably to ads that include carbon costs. This study shows that informing consumers about life-cycle costs does not substantially affect purchase decisions for durable goods but affects perceptions of value and usefulness of pricing information in ads.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 68, Issue 7, July 2015, Pages 1602–1606
نویسندگان
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