کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017376 940299 2013 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Contingent effects of managerial guanxi on new product development success
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Contingent effects of managerial guanxi on new product development success
چکیده انگلیسی

A survey of new product development (NPD) managers finds both a linear, positive relationship between managerial guanxi and new product speed to market and an inverted U-shaped relationship between managerial guanxi and new product innovativeness. In addition, both transaction-specific investments (TSIs) and relationship commitment have a positive moderating impact on the relationship between managerial guanxi and new product speed to market. However, TSIs increase the damaging effect of managerial guanxi on new product innovativeness, whereas relationship commitment reduces such an effect. The results from this study can help business practitioners use guanxi to improve NPD performance under different contexts of inter-firm relationships.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 66, Issue 12, December 2013, Pages 2522–2528
نویسندگان
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