کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017401 940300 2014 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Communicating a company's positive impact on society—Can plausible explanations secure authenticity?
ترجمه فارسی عنوان
آشنایی با تاثیر مثبت شرکت در جامعه چیست؟ آیا توضیحات معتبر میتوانند صحت را تأمین کنند؟
کلمات کلیدی
مناسب درک، مسئولیت اجتماعی شرکت، اعتبار، لینک های توضیحی ارزش مشترک
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

Organizations could prosper by delivering products and services that make society a better place. However, they face the challenge of successfully communicating what they contribute to society, especially if their contributions are closely related to their core business activities. The thin line between genuine societal engagement and the pursuit of profitability may feed society's increasing skepticism about the genuineness of organizations' care for societal issues. This study addresses the question of how a for-profit organization can successfully communicate what it intends to contribute to society while still coming across as authentic. If customers can explain the organization's envisaged societal contributions in terms of characteristics of the organization, they can see more clearly how its contributions fit the organization and will perceive the organization as more authentic. Perceived authenticity, in turn, increases customer loyalty and perceived fit enhances stakeholders' attitudes toward the organization's societal engagement.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 67, Issue 9, September 2014, Pages 1831–1838
نویسندگان
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