کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017511 940304 2012 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Does perceived consumer fit matter in corporate social responsibility issues?
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Does perceived consumer fit matter in corporate social responsibility issues?
چکیده انگلیسی

Corporate social responsibility (CSR) is an increasingly important construct in academia, as well as a pressing item on the practical corporate agenda. Many firms do not recognize CSR activities as investments in improving company values both internally and in the eyes of consumers. This study examines how the perceived fit between consumers' point of view (i.e., their values and lifestyles) and CSR activities influences consumer loyalty through such mediating variables as consumer perception of CSR activities and C–C (consumer–company) identification. The empirical findings inform the suggestion that perceived consumer fit influences consumer perception of CSR activities and, consequently, on C–C identification and consumer loyalty.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 65, Issue 11, November 2012, Pages 1558–1564
نویسندگان
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