کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017701 940312 2014 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The four faces of the Hispanic consumer: An acculturation-based segmentation
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
The four faces of the Hispanic consumer: An acculturation-based segmentation
چکیده انگلیسی

This article develops and tests a segmentation scheme for the U.S. Hispanic market based on the extent and nature of acculturation. Acculturation is conceptualized as driven by language preferences and two dimensions of cultural identification, Hispanic and American. Structural equation modeling develops and assesses the proposed scales, and a latent class clustering procedure (latent discriminant analysis) tests propositions on a sample of 403 U.S. Hispanics. Consistent with theory, four clusters of U.S. Hispanics emerge: retainers, biculturals, assimilators, and non-identifiers that vary according to language preference and cultural identification.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 67, Issue 2, February 2014, Pages 108–115
نویسندگان
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