کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017718 940313 2014 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Resources and governance in “base of the pyramid”-partnerships: Assessing collaborations between businesses and non-business actors
ترجمه فارسی عنوان
منابع و حکمرانی در پایه هرمی - مشارکت: ارزیابی همکاری بین کسب و کار و بازیگران غیر تجاری
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

Identifying, building, and maintaining partnerships with non-business actors are crucial challenges for multinational companies (MNCs) when implementing Base of the Pyramid (BoP) projects. Using a multiple-case study we analyze such partnerships through the lens of the relational view, focusing on resources generating inter-organizational value and on mechanisms for governing the partnerships. The cross-case analysis suggests that proficiency in identifying appropriate partners featuring non-tangible synergy-sensitive resources is vital for BoP ventures. MNCs compensate for their lack of local knowledge, contacts, and legitimacy by recruiting non-business actors for this consultancy and brokering function. Once a suitable network of partners has been identified, these resources need to be explored and exploited by developing personal relationships, communication routines, common goals, and partner-specific capacity building. Synergy-sensitive resources facilitate performance and long-term maintenance of BoP partnerships by establishing well-adapted and well-informed management practice and by creating a lock-in that works as an informal self-enforcing governance mechanism.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 67, Issue 7, July 2014, Pages 1321–1333
نویسندگان
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