کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017807 940318 2014 5 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Influence factors of trust building in cooperation agreements
ترجمه فارسی عنوان
عوامل موثر بر ایجاد اعتماد در موافقت نامه های همکاری
کلمات کلیدی
موافقت نامه های همکاری، شهرت، تجربه همکاری، اعتماد
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

Trust is a key success factor in cooperation agreements. Therefore, identifying the factors that make the greatest contribution toward building trust is fundamental for an understanding of cooperation agreements. This paper analyzes two factors that might contribute to generating trust for successful agreements during the initial stages of the relationship. These factors are the partner's reputation and prior partnering experience. The study aims to confirm and complete the understanding of the relationship between these two variables and the success of cooperation agreements, by examining the indirect effect, through trust building, that these factors have on the success of agreements. The study analyzes these relationships by applying a structural equation model on the basis of partial least squares (PLS) methodology. The total impact of previous cooperation experience and the partner's reputation on the success of cooperation agreements is strong, positive, and significant.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 67, Issue 5, May 2014, Pages 710–714
نویسندگان
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