کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017860 940319 2013 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A typology of adaptive shopping patterns in recession
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
A typology of adaptive shopping patterns in recession
چکیده انگلیسی

Numerous shopper typologies are available in management literature but none classifies consumers based on shopping adaptations in an economic crisis. The current study addresses this research gap by segmenting shoppers based upon changes in key shopping-related attitudes and behaviors. Triadic interviews and managerial focus groups prioritized issues and helped develop measures. 1211 consumers completed an online survey, measuring shopping changes pertaining to nine key retail-related attitudes and behaviors. The analysis shows a more knowledgeable shopper, more concerned with value than before. This concern reflects in general increases in purchase planning, price consciousness, more containment of impulsive behaviors, less purchasing of ethical alternatives, and increased patronage of cheaper brands in groceries and clothing. Exploratory and confirmatory factor analysis; followed by cluster analysis, help develop a typology of adaptive shopping behaviors, revealing distinct differences in adaptive behavior patterns. Implications for retail marketing strategy and suggestions for future research directions conclude the article.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 66, Issue 7, July 2013, Pages 831–838
نویسندگان
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