کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017864 940319 2013 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Research note: E-store image, perceived value and perceived risk
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Research note: E-store image, perceived value and perceived risk
چکیده انگلیسی

E-store image influences purchase intention through perceived value. Though past studies fervently discuss the influence of store image and perceived value on purchase intention, few studies discuss the relationships among these three constructs. This study also argues that perceived risk influences a consumer's intention to purchase and thus mitigates perceived value's role as a motivator, which prompts the consumer to purchase online. The result of an online survey among consumers of two most popular shopping websites in Taiwan shows that e-store image influences purchase intention through perceived value and utilitarian value exerts a larger influence than hedonic value; however, perceived risk does not moderate the relationships between two types of perceived value and purchase intention. Meantime, the survey result shows that style, usefulness, and ease of use are the most important e-store image attributes.

Research highlights
► E-store image influences repurchase intention through perceived value.
► Utilitarian value exerts a larger influence on repurchase intention.
► The influence of perceived financial risk is not significant for current online shoppers.
► Style, usefulness, and ease of use are the most influential e-store image attributes.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 66, Issue 7, July 2013, Pages 864–870
نویسندگان
, ,