کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017903 940321 2012 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Organizational buying as muddling through: A practice–theory approach
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Organizational buying as muddling through: A practice–theory approach
چکیده انگلیسی

This study provides a complementary perspective to conventional rational models of organizational buying behavior (OBB) by applying Lindblom's (1959, 1979) notions of muddling through and disjointed incrementalism to OBB. In doing so, the study develops a novel practice–theory framework of the organizational buying process. The qualitative field study of a family-owned food-processing company is based on this practice–theory framework. The results suggest that OBB is a boundedly rational exercise in muddling through, rather than a completely rational and well-planned goal-oriented process. OBB involves interplay between various enduring structures and various situational events on different contextual levels. The study provides empirical evidence of the validity of the notions of muddling through and disjointed incrementalism, and their relevance to the organizational buying processes.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 65, Issue 6, June 2012, Pages 773–780
نویسندگان
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