کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017906 940321 2012 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Hedonistic rationality: Healthy food consumption choice using muddling-through
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Hedonistic rationality: Healthy food consumption choice using muddling-through
چکیده انگلیسی

This study offers a comprehensive understanding of factors affecting food consumption by grounding hypotheses within the theory of muddling-through. Muddling-through is a decision-making theory that explains decisions based on conflicting goals and contexts where applying analytics to aid decision-making offers severe limitations (Lindblom, 1959). Results based on two separate datasets demonstrate the substantial explanatory ability of muddling-through in understanding healthy eating behaviors. The article concludes with implications for consumers and organizations promoting healthy food consumption and future research.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 65, Issue 6, June 2012, Pages 794–801
نویسندگان
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