کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018070 940327 2010 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Evaluating export markets: Experienced exporters' hierarchical cognitive structures
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Evaluating export markets: Experienced exporters' hierarchical cognitive structures
چکیده انگلیسی

This paper investigates experienced exporters' use of export environmental information in decision making, specifically examining the cognitive structure export managers manifest when contemplating market alternatives in the international arena. The authors develop and test a cognitive structure consisting of three levels of export market information, including (1) primary environmental constructs, (2) secondary export concepts, and (3) specific export market decision variables. Findings indicate experienced export managers do manifest a distinct cognitive export information structure, and they consider information related to exporting environments hierarchically when analyzing international markets. Implications for practicing exporters, future exporters and facilitators of exporting are drawn from the results.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 63, Issue 12, December 2010, Pages 1261–1266
نویسندگان
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