کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018103 940328 2012 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Contributing clarity by examining brand luxury in the fashion market
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Contributing clarity by examining brand luxury in the fashion market
چکیده انگلیسی

Research relevant to the creation and development of luxury brands is a growing area in the literature. Offering insight, previous research also contributes evidence of a lack of clarity regarding a definition, operationalization, and measurement of brand luxury. This study focuses specifically on this issue within the pre-eminent luxury fashion brands category. Carefully examining brand luxury and the dimensions and relationships underlying the luxury fashion brand, this study develops a conceptual model. Testing across three specific fashion categories the Brand Luxury Model makes important contributions, by clarifying the confusion evident in earlier brand luxury research, supplying evidence about the importance of brand leadership, and helping brand managers and academics by creating a useful framework to depict the luxury fashion brand.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 65, Issue 10, October 2012, Pages 1471–1479
نویسندگان
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