کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018210 940333 2012 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The entrepreneurial perceptions of strategy makers: Constructing an exploratory path in the pursuit of radical growth
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
The entrepreneurial perceptions of strategy makers: Constructing an exploratory path in the pursuit of radical growth
چکیده انگلیسی

For established firms, radical growth requires experimenting with new alternatives, which can test the boundaries of management's thinking. This study proposes that entrepreneurial perceptions of the strategic situation and market environment have a direct influence on corporate entrepreneurship (CE) strategy, which is strategy that supports new business development and renewal. The results indicate that strategy makers will pursue a more explorative CE strategy in situations framed as positive, less controllable and yet knowable, and in environments perceived as munificent and dynamic. Additionally, with explorative CE strategy comes a greater investment in radical growth (i.e., new lines of business). The paper concludes with a discussion of the study's implications in regards to the relationship between interpretation and strategy and the management of attention and meaning.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 65, Issue 7, July 2012, Pages 1003–1009
نویسندگان
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