کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018257 940336 2010 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Refuting fear in heuristics and in recycling promotion
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Refuting fear in heuristics and in recycling promotion
چکیده انگلیسی

This paper deals with emotions in order to demonstrate that recycling behavior is associated more with positive emotions than with cognitions. The resulting model displays a marked contrast to the classic cognitive paradigm in the sense that this perspective highlights the idea that consumers act on the basis of their affective reactions, with cognitive factors playing a minor role. In addition, showing alternative routes to achieve both recycling involvement and behavior depending on both the emotional and cognitive characteristics of individuals within the hedonic process.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 63, Issue 2, February 2010, Pages 104–110
نویسندگان
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