کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1018434 | 940345 | 2009 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Information search and consideration set formation in a web-based store environment
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
The research reported here attempts to understand information search and consideration set formation in a web-based choice environment. A conceptual model is used to propose hypotheses that link information search and consideration set formation with two task environment influences that are typical of online settings. A study that simulates information search and consideration set formation in a web-based choice environment is conducted to test the hypotheses. The results offer insights into how the number of available alternatives and the amount of time available may have an effect on search and evaluation in a web-based store. The research has implications for understanding how consumers shop in online stores.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 62, Issue 6, June 2009, Pages 644–650
Journal: Journal of Business Research - Volume 62, Issue 6, June 2009, Pages 644–650
نویسندگان
Girish Punj, Robert Moore,