کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1018536 | 940351 | 2009 | 4 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Current issues in retailing: Relationships and emerging opportunities: Introduction to the special issue from the American Collegiate Retailing Association 2005 and 2006 conferences
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: Current issues in retailing: Relationships and emerging opportunities: Introduction to the special issue from the American Collegiate Retailing Association 2005 and 2006 conferences Current issues in retailing: Relationships and emerging opportunities: Introduction to the special issue from the American Collegiate Retailing Association 2005 and 2006 conferences](/preview/png/1018536.png)
چکیده انگلیسی
Retail innovation impacts the entire marketing channel, from manufacturers to retail employees, franchisors to international distributors, and Internet marketers to final consumers. Increased global expansion, a re-emphasis on relationship building, and the explosive growth of e-commerce have transformed all facets of retailing. The papers appearing in this special issue, consisting of the best papers from the Spring and Winter conferences of the American Collegiate Retailing Association held in 2005 and 2006, capture these cutting-edge issues. The papers have gone through two rounds of a double-blind review process and been screened by one of two selection committees.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 62, Issue 5, May 2009, Pages 517–520
Journal: Journal of Business Research - Volume 62, Issue 5, May 2009, Pages 517–520
نویسندگان
Carol Kaufman-Scarborough, Sandra Forsythe,