کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018552 940352 2008 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Gender-related wayfinding time of mall shoppers
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Gender-related wayfinding time of mall shoppers
چکیده انگلیسی

The relative superiority of males over females with respect to wayfinding performance in real life is not clearly established in the literature. The present study aims at clarifying the issue in the specific case of wayfinding in shopping malls environment. An experimental study using actual shoppers in a mall showed that the relationship between gender and time necessary to find a store within a mall is mediated by both shopping values and the use of information sources. Compared to male shoppers, female shoppers were found to be more hedonist and use people as a source of information, which in turn was instrumental in reducing wayfinding time.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 61, Issue 10, October 2008, Pages 1076–1082
نویسندگان
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