کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018710 1482852 2010 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns
چکیده انگلیسی

The research examines the relationships between three common trust considerations (vendor, Internet and third parties) and attitudes towards online purchasing. The study incorporates privacy and security concerns as a moderating variable and finds that these relationships vary depending on the level of concerns a consumer has when purchasing online. The study suggests that “fears” surrounding the Internet as a place to do business still hinder the use of it for e-commerce purposes, but that the presence of a reputable agent might in some manner mitigate this risk. In the context of business to consumer relationships trust in the vendor is important for the consumer to accept any risk associated with a transaction. Theoretical implications for online customer behavior theory are also discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 63, Issues 9–10, September–October 2010, Pages 1018–1024
نویسندگان
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