کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1019014 | 940381 | 2007 | 11 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: A contemporary higher education student-choice model for developed countries A contemporary higher education student-choice model for developed countries](/preview/png/1019014.png)
This research proposes a contemporary higher education student-choice model for developed countries through a contingency methodological route. The research initially utilizes existing models, interrelating them and distilling the important parameters affecting student behavior, to develop an integrated preliminary generic higher education student-choice model. Subsequently, refinement and conceptual development of the preliminary model takes place through an extensive literature review of generic developed-country consumer behavior theories. These theories provide the practical and theoretical parameters that stipulate and regulate the environmental and behavioral context of developed-countries' student choice. They combine with the preliminary model to produce a contemporary higher education student-choice model for developed countries and to accordingly recommend a new higher-education-institutions' marketing direction and approach.
Journal: Journal of Business Research - Volume 60, Issue 9, September 2007, Pages 979–989