کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1019042 940383 2007 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices
چکیده انگلیسی

This article seeks to contribute to food consumption literature by tackling certain shortcomings in the country of origin studies both qualitatively and quantitatively. As regards to the meanings consumers attach to food of various origins the findings show that Finnish consumers associate partly overlapping partly distinct cognitive, affective and normative meanings with Swedish, German and French food. In turn, the results of the real food choice experiment revealed that activating domestic origin cognitively actually results in favoring foreign food products while activating domestic origin affectively leads to favoring of domestic food products. Authors review and analyze several alternative explanations for the main effect. The article concludes with a discussion highlighting theoretical and managerial implications of the results of the two investigations.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 60, Issue 2, February 2007, Pages 122–129
نویسندگان
,