کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1019043 | 940383 | 2007 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
The economic and social changes occurring in the former socialist and communist countries of Central and Eastern Europe point to the need for more intensive consumer-based market research. This paper reports on a study of young Croatian consumers' attitudes towards a foreign and domestic product of a single low-involvement food product category (chocolate). The roles that country of origin (COO) and brand play in the consumers' purchase decision process are of particular interest. The research findings indicate some consistency in the way consumers structure their assessments of country of origin, brand and price cues in their evaluation of a Croatian, Western and Eastern European food product (chocolate).
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 60, Issue 2, February 2007, Pages 130–136
Journal: Journal of Business Research - Volume 60, Issue 2, February 2007, Pages 130–136
نویسندگان
Durdana Ozretic-Dosen, Vatroslav Skare, Zoran Krupka,