Application of the latent class regression methodology to the analysis of Internet use for banking transactions in the European Union

This paper offers an empirical investigation on the use of the Internet to carry out banking transactions in the European Union. The study focuses on variables such as customers' ownership of diverse financial products and services, as well as their perceptions and attitudes towards financial services and the Internet as a financial distribution channel. The results confirm that ownership of diverse financial products and services, attitude towards finances, and trust in the Internet as a channel for financial operations exert significant influence on Europeans' use of the Internet for banking transactions.